There is a growing paradox in cybersecurity today. According to the Thales 2025 Consumer Digital Trust Index report, 32% of consumers trust brands more when they use AI. And yet AI-driven mechanisms like deepfakes and misinformation continue to fuel distrust in the public arena. 

While the ink has yet to dry on many AI regulations in progress, there is a way to capitalize on its perceived value as a “trust contributor” if it is used strategically.